Proper

Abstract

This study aimed to identify the effect of mobile app characteristics and consumer innovativeness on user satisfaction, trust, and continuous use intention. For this, we set user satisfaction and trust as mediating variables, and delves into the effects of mobile App characteristics and mobile App users’ innovativeness on the user satisfaction, trust and continuous use intention. For this study, we surveyed 200 consumers who have experience using mobile apps in Seoul and Gyeonggi area and used 163 valid questionnaires for analysis. As a result, perceived mobile app characteristics and consumer innovation propensity have a positive effect on user satisfaction and trust, and satisfaction and trust formed through mobile app use have a positive effect on the intention to use the app continuously. Therefore, the satisfactory use experience of the mobile app with the high degree of innovation of the new product or the new service utilization can induce the trust formation and the continuous use, and the intention to share with the surrounding people can be formed.